Alliance for Youth Organizing Announces $1.15M Voter Education Mail Program

FOR IMMEDIATE RELEASE:
September 25, 2020

PRESS CONTACT:
Carmel Pryor
press@allianceforyouthorganizing.org

WASHINGTON – The Alliance for Youth Organizing (The Alliance) is announcing a $1.15 million, multi piece voter education mail program in five states aimed at increasing youth turnout this November.

The Alliance is sending nearly 2.8 million pieces of mail to 1.6 million young people in Georgia, Mississippi, North Carolina, Pennsylvania, and South Carolina, providing them information on how to request a mail ballot, vote early in-person, or vote on Election Day.

In September, two pieces of mail went to a universe of nearly 700,000 registered 18-25 year olds in Georgia, North Carolina, and Pennsylvania¹. These voters have TargetSmart turnout scores between 40 and 90 or registered in 2020. Additionally, non-white voters have TargetSmart ideology scores scores 40 or higher while white women have TargetSmart ideology scores 55 or higher and white men have TargetSmart ideology scores 65 or higher.

For a third piece scheduled to reach voters in the middle of October, the universe was expanded to include an additional 410,000 registered 18-39 year olds in certain counties in Georgia, North Carolina, and Pennsylvania. These voters have TargetSmart turnout scores between 0 and 60 or registered in 2020. Additionally, non-white voters have TargetSmart ideology scores scores 40 or higher while white women have TargetSmart ideology scores 55 or higher.

An additional expansion of this program will see one piece of mail sent to a universe of 540,000 Gen Z and Millennial voters in Mississippi and South Carolina. In Mississippi, the universe consists of all registered, non-white 18-39 year olds and registered white 18-39 year olds with TargetSmart ideology scores 55 or higher. In South Carolina, the universe consists of registered 18-39 year olds with TargetSmart turnout scores between 0 and 60 or registered in 2020. Additionally, non-white voters have TargetSmart ideology scores scores 40 or higher while white women have TargetSmart ideology scores 55 or higher.

“Young people frequently encounter barriers when trying to vote. In the midst of a pandemic, voting has been made even more difficult. This program is our attempt to ensure young people in these states have the information to cast a ballot and participate in our democracy, “ said Dawn Boudwin, Deputy Executive Director of Network Strategy at the Alliance. 

All pieces in this program can be viewed here.

The Alliance for Youth Organizing grows progressive people power across America by empowering local young people’s organizations to strengthen our democracy, fix our economy, and correct injustices through on-the-ground organizing. The Alliance founded National Voter Registration Day, which has registered over 3 million people to vote since 2012.